Walnut wall clock with machined aluminium hub, designed in the Bang & Olufsen language
Academic Project · FADU Buenos Aires

B&O
Wall Clock

A wall clock drawn in the Bang & Olufsen language — noble materials, an inverted speaker-cone at its heart, reduced to the essential.

Discipline
Product graphics / brand language
Context
FADU, UBA — Gráfica de Productos (Prof. Francisco)
Year
2014
Brand
Bang & Olufsen (concept)
01 — The brief

An object
for the most demanding ear

The course brief was to design within an existing brand's language. I chose Bang & Olufsen — a brand that answers to the strictest users, built on synthesis but always led by aesthetics.

The intended owner is the audiophile and the musician: a person whose hearing is finely tuned, surrounded every day by materials familiar to the ear and the hand. Wood is imperative — it's the material of speakers, guitars, drums and pianos — so it anchors the piece. The metal of the hands and the hour ring echoes the strings and electronics of instruments, and the machined-metal centre with its elastomer ring is a deliberate reminiscence of an inverted speaker cone.

An academic project for the Gráfica de Productos course — a brand-language exercise, not affiliated with or endorsed by Bang & Olufsen.

Three-quarter studio render of the walnut wall clock with polished hub and steel-rod markers
Walnut · machined aluminium hub · polished-steel markers Render — Rhinoceros
02 — Brand values
PassionPersistencePride

Three words sit under everything Bang & Olufsen makes, and they set the bar for this piece: an uncompromising standard in materials and process, paired with the simplest possible graphic resolution.

Every decision on the clock was measured against them — nothing decorative, nothing approximate, only what the object needs to be honest and desirable at once.

03 — Materials & process

Noble materials,
precise processes

Noble materials — wood, aluminium, steel — are an emblem of the brand, and so are the most precise processes available: laser cutting and engraving, and zamak injection.

The piece is built around an injected-zamak centre, laser-engraved, fixed to a dark laser-cut plywood face with details in polished steel rod. The hands are anodised aluminium. The whole reads as 234 mm of quiet wood with a single machined eye at the centre.

Orthographic plano of the clock — 234 mm front elevation and 25 mm side profile
DIAMETER
234 mm
Full wood face
DEPTH
25 mm
Slim wall profile
HUB
Zamak
Injected, then laser-engraved
FACE
Plywood
Dark terciado, laser cut & engraved
MARKERS
Steel rod
Polished, inset into the wood
HANDS
Alu.
Anodised aluminium
MOTIF
Cone
Metal + elastomer ring — inverted speaker
PROCESS
Laser
Cut & engrave + zamak injection
04 — From render to object

Rendered,
then built

The concept was taken off the screen and made — a real wood face with a machined metal centre and steel-rod markers, where grain, wear and reflection do what no render can fully predict.

Built wall-clock prototype photographed on black
Prototype · on black
Detail of the machined metal centre and wood grain of the prototype
Hub & grain detail
Built wall-clock prototype, full front view
The made object
Render of the clock for comparison
As designed