Porsche Concept · 2024
Studio · Available Q3 2026 Valencia · Buenos Aires Est. 2014

Every line
earns its
place.

Scroll
51 projects below
ANAVIAICAOSTADLERZELEROSIMAGINACTIVE ANAVIAICAOSTADLERZELEROSIMAGINACTIVE ANAVIAICAOSTADLERZELEROSIMAGINACTIVE
Interactive Showcase

Turn the work — explore in 360°

Drag horizontally to rotate. Turntable renders of selected studio projects, modelled in Rhinoceros and rendered in Light Tracer. Switch between projects with the tabs below.

Interactive · 2024
Loading · detecting frames
0 / 0
Capabilities

Everything from the first line to the final bolt.

Selected Work · 2015–2026

A decade of objects that move, carry and convince.

Porsche concept
Porsche Concept
Automotive · Exterior
Lamborghini Sfumato
Lamborghini Sfumato
Automotive · Hypercar Concept
Van
Van
Livery · Concept
Unicar
Unicar
Urban EV · Concept
Ferrari FS90
Ferrari FS90
Automotive · Concept
Ford Fiesta
Ford Fiesta
Motorsport · Livery
Ferrari NEO
Ferrari NEO
Automotive · Concept
Unreal & VR ICAO experiences
Unreal & VR
ICAO · Real-time & VR
ICAO Aircraft Models
ICAO Aircraft Models
UAM · 50+ aircraft concepts
Condor
Condor
UAV · ICAO Delivery Drone
Eagle — EVTOL concept for ICAO
Eagle
EVTOL · 34 motors · ICAO concept
Naboo N-1 Starfighter — fan study
Naboo Starfighter
Cinematic · Fan study · Unreal
Business Jet — executive jet concept for ICAO
Business Jet
Aerospace · Business Jet · ICAO
Helicopter — light rotorcraft concept, ShipAir livery
Helicopter
Aerospace · Light Helicopter
Urbaneer — six-rotor eVTOL urban air mobility concept
Urbaneer
Aerospace · eVTOL
Shipair Concept — clean-sheet wide-body airliner, exterior and livery study
Shipair Concept
Aerospace · Airliner
Car Interior
Car Interior
Automotive · Interior
Audi Geo — Dakar concept
Audi Geo
Motorsport
Volkswagen Dakar
Volkswagen Dakar
Motorsport
Polestar Dakar .01
Polestar Dakar .01
Motorsport · EV
Unimog Rover modular expedition concept
Unimog Rover
Expedition · Modular
Inunda
Inunda
FADU · Flood-Hazard Device
ADI Sintering Machine
ADI Sintering Machine
Industrial · SLS
Mekafin
Mekafin
Industrial · Machinery
Zeleros New Interior — hyperloop pod cabin
Zeleros New Interior
Rail · Hyperloop
Zeleros SELF — autonomous container shuttle
Zeleros SELF
Rail · Autonomous Freight
Zeleros Merchandising — brand totes, apparel and keynote graphics
Zeleros Merchandising
Branding · Merchandising
ICAO Motion — looping 3D idents for the Innovation Workshop
ICAO Motion
Motion · 3D Graphics
ICAO Branding — Innovation Workshop key visuals and graphics
ICAO Branding
Graphic · Aviation
F1 Ferrari — Formula 1 concept in Scuderia colours
F1 Ferrari
Automotive · Motorsport Concept
Polestar Constellation Bike — urban bicycle concept
Polestar Constellation Bike
Industrial · Urban Mobility
Randvu — rail people-mover concept for Imaginactive
Randvu
Rail · People Mover
Emma — electric dayboat concept
Emma
Maritime · Electric Dayboat
Pistaccio — solar yacht concept
Pistaccio
Maritime · Solar Yacht
Ambular
Ambular
eVTOL · ICAO Aviation Day · HKUST wind tunnel
Lifter
Lifter
Mobility · Concept
Audi QS-Sphere — seven-seat autonomous concept SUV
Audi Qs-Sphere
Automotive · Concept
Ferrari Fzanzara
Ferrari Fzanzara
Automotive · Hypercar Concept
Mercedes-AMG F1 Concept
Mercedes-AMG F1
Motorsport · F1 Concept
Sketching
Sketching
Process · Ideation
Coraza extended-coverage trail helmet concept
Coraza
Trail Helmet · Concept
Zonda urban aero helmet concept with LED tail lamp
Zonda
Urban Helmet · Concept
Compact tractor concept — academic project, FADU Buenos Aires
Compact Tractor
Industrial · Agricultural Concept
Zuka wood-fired cookstove — FADU Buenos Aires team project
Zuka
Industrial · Wood-Fired Cookstove
B&O wall clock concept — FADU academic study
B&O Wall Clock
Industrial · Wall Clock Concept
Braun Vortex hair dryer concept
Braun Vortex
Hair Dryer · Concept
Bosch Vario Perfect washing machine
Bosch Vario Perfect
Home Appliance
Bialetti Espresso machine
Bialetti Espresso
Consumer Product
Jet Engine — high-bypass turbofan modelled for ICAO
Jet Engine
Industrial · Turbofan · ICAO
Winston — humanoid service robot concept for Imaginactive
Winston
Industrial · Service Robotics
Chef Collection Oven — product graphics project, FADU UBA
Chef Collection Oven
Industrial · Product Graphics · FADU
How we work

Four stages, one uncompromising standard.

01

Brief & Alignment

We map your audience, constraints and ambition. Scope, milestones and deliverables agreed in writing.

Read more
02

Concept & Sketch

Hand sketches, mood, proportion studies. We converge on two or three directions worth building.

Read more
03

3D & Refinement

Modelling in Rhinoceros, visualisation in Light Tracer. Experience in SolidWorks, Siemens NX, Creo and Alias depending on your licensing. Client review at every gate.

Read more
04

Visualisation & Handover

Rendering in Light Tracer and Unreal Engine, with experience in KeyShot and V-Ray. Post-production and brand assets in the Adobe Creative Suite, with Firefly AI as a versatile partner — exploring lighting, motion and atmosphere fast before committing to a full cinematic. CAD deliverables as solid (STEP, IGES, Parasolid, Rhino) or mesh formats (OBJ, STL, FBX), plus animation and optional prototyping.

Read more
05

Prototyping

In-house Bambu Lab FDM for fast iteration. Supplier partners across Europe for SLA, CNC, injection moulding and metal fabrication when projects require production-grade physical prototypes.

Read more
The Studio

Born in Buenos Aires. Sharpened in Montréal, Milan & Valencia.

IDMR is led by Martín J. Rico, an industrial and transportation designer with a decade of work across automotive OEMs, aerospace agencies and consumer-product brands. The studio operates lean and senior — no juniors, no handoffs — so the person you brief is the person who draws the line.

Based in Valencia, working globally. English and Spanish spoken.

10+
Years of practice
4
Countries lived in
30+
Shipped projects
11
OEMs & agencies
Press

Selected work, in the press.

Concepts designed by IDMR — and, earlier, for Charles Bombardier’s Imaginactive — picked up by international design and motoring press.

South China Morning Post2017

An electric ‘carcopter’ that expands — and briefly takes off — to beat city gridlock.

EO · Expandable flying car — IDMR
Read ↗
Forbes2016

Seataci — a luxury yacht concept driven by whale-like fins instead of propellers.

Seataci · Concept yacht — for Imaginactive
Read ↗
The Globe and Mail2017

Iris — modified metros topped with drones to drop parcels onto your balcony.

Iris · Train-drone delivery — for Imaginactive
Read ↗
Kipparilehti2018

Mekafin — an outboard that swims, swapping the propeller for a moving fin.

Mekafin · Fin propulsion — for Imaginactive
Read ↗
Start a project

Tell us what you're building.

Fill the brief and we'll reply within two working days with a scoped proposal, timeline and fee range.

martinjrico@hotmail.com
+34 617 491 156
Valencia, Spain · Working globally

Start a project