A front-load washing machine concept for Bosch's "White Edition" line — 8 kg, AAA, 1200 rpm — built around a control language that explains itself: a serigraphed program table, a sculpted central dial, and an LCD that spells out each setting as it is chosen.
The brief was a washing machine for the more demanding user — someone who wants quality and dependable materials, and reads Bosch as a guarantee in white goods. The answer pairs current technology with a restrained, minimalist treatment to land on the most balanced object it can: calm on the worktop, obvious in use.
Everything the machine can do is laid out plainly. The controls stay clear and concise, and each function is detailed on the panel the moment it is engaged, so the user never has to guess what a cycle is about to do.
It is designed to sit in any modern laundry — minimalist or more classic — without fighting the room. The soft, concentric side relief and the white-on-white palette let it recede into cabinetry or stand on its own with equal ease.
The interface is split into three clear elements. A printed program table lists every cycle with its fabric, duration and soil level; a central dial groups the choices into wash types, fabric types and special functions; and an LCD confirms the selection with time, temperature and spin speed, with membrane keys and their indicators sitting directly beneath it.
The body works in satin white paint and metallic grey, with the graphic system silk-screened on top: brilliant red for the Bosch mark, plus desaturated blues, a celeste accent and black for the pictograms and labels.
The graphics use Helvetica LT Std Condensed, while the LCD interface is set in Helvetica Neue — a deliberately tight, neutral pairing that keeps the whole panel legible at a glance.
Studio renders fix the proportions and the concentric side relief; the in-context shots drop the machine into real laundries to check that it sits as easily under a marble counter as in a warm, timber kitchen.
Form & CMF — the housing, recessed control band and door were resolved alongside the colour-and-finish range: satin white and metallic grey bodywork with a silk-screened graphic layer.
Interface — a complete control system: a printed program table, a three-zone dial, an LCD layout and a full set of pictograms for wash types, fabric types, special functions, extra functions, lock and start/pause.
Visualisation — studio and in-context imagery rendered in KeyShot, with the graphic and UI system built in Illustrator on a tight Helvetica pairing.
If you're developing a home appliance, consumer product or a complete product-and-interface system — let's talk. Send a brief and we'll come back within two working days.
Request a quote