Project · Branding · Merchandising

Zeleros Merchandising.

Brand merchandising and presentation graphics for Zeleros — totes, apparel and keynote screens that push the electric orange-and-green identity into the physical world.

Client

ZelerosAdvanced eMobility

Sector

BrandingMerchandising

Scope

Merch DesignApparel · Totes · Decks

Palette

Orange / GreenBrand System

About the project

A brand you can carry.

Alongside the product and motion work, IDMR designed Zeleros' merchandising line and presentation graphics: tote bags and apparel carrying the brand's voice — "100% Electric", "Boost Mobility", "Boosting an electric future" — plus keynote and product-deck layouts in the two brand colourways. Everything runs on the same system: bold Poppins-style type, the Z mark, and the electric orange and green.

Merch · Totes & apparel

Wear the boost.

Zeleros orange tote bag with 100% Electric print — **100% Electric — white on orange** The hero tote in the primary brand colourway.

Zeleros orange tote bag with dark 100% Electric print — **100% Electric — ink on orange** Dark-ink variant of the hero message.

Zeleros orange tote with Boosting an electric future print — **Boosting an electric future — white** Mixed-type slogan tote, white print.

Zeleros orange tote with dark Boosting an electric future print — **Boosting an electric future — ink** Same slogan in the dark-ink variant.

Zeleros green tote bag with Boost Mobility print — **Boost Mobility — green** The secondary colourway on the green tote.

Zeleros green tote bag with dark Boost Mobility print — **Boost Mobility — green, ink** Green tote with the dark-ink print.

MERCH · APPAREL

Team hoodie The Zeleros mark and wordmark across the back.

Graphics · Decks & keynote

Two colourways, one voice.

Product-deck and keynote layouts for Azimut and Polaris, delivered in both the orange and green brand gradients.

Zeleros product deck on a laptop, orange colourway — **Product deck — orange** Azimut Module and Polaris Pack cards, orange system.

Zeleros product deck on a laptop, green colourway — **Product deck — green** The same layout in the green colourway.

Zeleros product deck on a MacBook, orange colourway — **Deck in context** The orange deck on hardware, in hard light.

Meet Polaris keynote slide on a MacBook, green colourway — **Meet Polaris — keynote** The Polaris launch slide, green gradient.

Meet Polaris on a large stage screen, orange colourway — **Launch stage — orange** Meet Polaris on the event LED wall.

Meet Polaris on a large stage screen, green colourway — **Launch stage — green** The green variant of the launch keynote.

LOOP · BUSINESS CARDS

Business cards A 3D micro-loop presenting the Zeleros card design.

Have a product that needs designing?

If you're developing a home appliance, consumer product or piece of machinery — from form and CMF through to CAD and presentation imagery — let's talk. Send a brief and we'll come back within two working days.

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